Project Scope:

• Brand Expression
• Design System
• Web, Branded Content + Marketing

Overview:

A new name in luxury window and door products, Glasbox wanted an all-new brand identity, messaging framework, branded content experiences, product collateral and website. The brand expression and visual design system needed to promote a high-end experience that reflects the companie’s unique suite of architectural products and services.

Project Goals:

• Develop a universal, scalable design system for Glasbox brand and product suite
• Design all-new identity system, including variations for sub-branded products and services
• Drive messaging framework and how products are alligned across full product suite
• Create collateral templates for Glasbox’s full catalogue of window & door products
• Launch all new Glasbox website

My Role:

• Facilitate discovery sessions with company leaders on project goals and requirements
• Lead the development of brand identity concepts based on executive leadership inputs
• Create scalable brand systems and maketing templates that accelerated GTM activities
• Creative direct photo shoots, video shoots, and marketing communications
• Creative direct photo shoots, video shoots, and marketing communications
• Manage design, marketing and web development vendors in USA, Canada and Europe