Project Scope:

• Brand Expression
• Design System
• Web, Branded Content + Marketing

Overview:

Oxygen helps enterprise and mid-sized companies drive growth through sales enablement and immersive workplace learning programs. As Creative Director, I manage Oxygen’s design studio and drive brand evolution as the business shifts and grows. The latest brand iteration is rooted in Oxygen’s core values:

Project Goals:

• Develop a fresh, modern, and scalable design system for Oxygen
• Drive messaging framework and brand narrative
• Design all-new identity system, including variations for sub-branded services
• Create new interactive branded content, sales tools and marketing templates
• Launch all new Oxygen website and brand experience toolset

My Role:

• Facilitate discovery sessions with company leaders on project goals and requirements
• Lead the development of brand identity concepts based on executive leadership inputs
• Create scalable brand systems and maketing templates that accelerated sales activities
• Build style guide documentation and art asset libraries
• Creative direct photo shoots, video shoots, and marketing communication
• Manage the Oxygen Studio staff + marketing and web development vendors