Windstar Cruises is a cruise ship line that operates a fleet of small luxury cruise ships. Its six yachts carry just 148 to 310 guests and cruise to 50 nations, calling at 150 ports throughout Europe, the South Pacific, the Caribbean, and Central America.
In 2013 the company started the process of a significant re-brand. As the principal creative at Redtech Consulting, I took the lead in working with Windstar to re-design their website based on all-new messaging framework and brand voice direction. After a successful launch, my team managed creative executions of several marketing campaigns leveragingthe success of ourbrand work.