Brand Development

Scoop & Paddle owners wanted to build a grass roots brand around gourmet, hand-made ice cream that would be served from their remodeled 1973 VW bus. Over the course of several months I consulted on all aspects of their brand development, from massaging, to logo and website, to bus design and packaging. Successes from their traveling ice cream truck have recently allowed them to open their first brick and mortar store in Clarksville MD.