Impinj is a leading provider of RAIN RFID solutions. Their platform, comprising both hardware and software, uses RAIN RFID to wirelessly connect everyday items to the internet, delivering digital life to the physical world. As Sr. Art Director, I was tasked with re-shaping the brand experience strategy across all media channels.

Over the course of two years, I drove and executed the creation of a whole new brand system that corresponded with Impinj’s 2016 IPO. The brand overhaul covered a great bulk of creative work, including identity development, visual style guides, website, collateral systems, marketing campaign assets and trade show booth design. I also managed the creation of designer tool sets that increased production efficiencies and greatly reduced cost. Learn more about my work at Impinj.