A couple years ago I became interested in what it would take to bring a simple, but well-designed product to market. I have always loved crafts and model building, so I landed on the idea of a paper-based toy car kit that would have a low price point and would appeal to parents who like design and want to provide kids with craft activities. My product never made it to market, but I learned a lot in the process - from market research, to concept design and prototype, to offshore manufacturing, shipping, packaging and retail distribution.